Client needs a Marketing Manager with solid CPG and food related experience.
Search For:  CPG marketing, food manufacturer, packaging, consumer promotions, research, PR, budget management, project management.

Relocation              Yes
Location                  Madison TN

Manages several key areas of responsibility for the Retail Marketing dept. Assists the Marketing Director in various areas relating to the development and execution of business-building plans.

Scope of Responsibilities
•       Packaging – leads all aspects of retail and private label packaging initiatives
o       Coordinates with all parties, including design (with graphic artist), regulatory, new products manager, printers, plants and other parties
o       Handles new and updated graphics
o       Proofing/approvals/press checks
o       Promotional packaging (design/timing/coordination)
o       Photo shoots
o       Attends NPR meetings (new product/product change meetings) to track/report on packaging matters
•       Budgets – manages information and reconciliations, approvals/coding/processing of invoices, check requests, P.O.s, local
payments, etc.
•       Coupon programs
o       Serves as liaison between company and coupon fulfillment company. Manages information and tracking via their system.
o       Responsible for ordering, coding, proofing, redemption tracking/analysis/reporting, budget tracking and reporting, reconciliations, issues resolution, etc.
o       Recommends new approaches to maximize ROI (electronic coupons, etc.).
•       Research – leads research initiatives with internal/external parties (positioning, new products, promotional/recipe ideas, etc.)
•       Positioning – serves as member of repositioning team (FY11-12).
•       Sales/Broker Support – serves as resource for sales and broker teams
o       Provides a wide array of support including: information requests, design/printing/distribution.
o       Ongoing sales communications and quarterly presentations to Retail sales team
•       Advertising/Consumer Promotions
o       Assists in overall planning/execution of various marketing agency initiatives (advertising, promotions, events, etc.).
o       Recommends and manages partnerships/sweepstakes promotional overlay opportunities
o       Manages direct mail program.
o       Handles package images program (contract, updates, etc.)
•       PR – leads public relations programs (consumer and trade-focused).
•       Events – plans and manages special company events and key account events – including limited key account Grand Opening assistance.
•       Analysis
o       Gathers and analyzes data and develops recommendations (new product opportunities, sku rationalization, etc.)
o       Handles queries and updates on internal systems:
§       Product specifications
§       Company shipment data
§       Other systems, as needed
•       Other Areas
o       Develops/leads new recipe development/integration program
o       Leads cross-functional teams (event planning, packaging changes, etc.), as needed
o       Helps mentor Asst. Marketing Manager
o       Assists Marketing Director with various initiatives, as needed

Skill Set
-       Above average time management skills (planning, re-prioritizing and use of timelines)
-       Attention to detail
-       Strong follow-up skills
-       Project management expertise
-       Strong interpersonal skills
-       Solid communications skills (written, oral)
-       Collaborative style
-       Solid computer skills (MS Office)
-       Analytical skills (intermediate)
-       Creative
-       Team oriented; willing to pitch in wherever needed to meet goals

Qualities
•       Personable
•       Versatile
•       Flexible (able to change key priorities daily)
•       Ability to thrive in fast-paced environment
•       Highly motivated
•       Confident
•       Self-directed
•       Sense of urgency
•       Assertive in a professional way
•       Committed to excellence
•       Sense of humor

Requirements
- Bachelor’s degree in Marketing; MBA degree a plus
- Four years’(+) broad experience in a CPG (consumer packaged goods) marketing role
- Background in packaging, consumer promotions, research, PR, budgets, project management – including leading of cross-functional groups, and experience working closely with sales teams
- Food manufacturer experience strongly preferred

Please submit with confirmation of each of the bottom line specs.

Requirements:
1.  Bachelor’s degree in Marketing (MBA preferred).
2.  4+ years broad CPG marketing experience in key areas of the marketing mix (food manufacturer experience preferred).
3.  Background in packaging, consumer promotions, research, PR, and budget management.
4.  Background in fact-based decision making, including data analysis/recommendations.
5.  Experience leading cross-functional teams.
6.  Experience working with/supporting sales teams in a partnership environment.
7.  Project management experience/leadership

8.  Solid computer skills (MS Office)